Helping journalists, producers and conference planners find the female guests, speakers and expert sources they need.
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Representation matters

The focus of some news stories dictates who must be quoted - the government minister or CEO making the announcement, the person accused of or victimized by a crime. At the same time, journalists often have discretion over the people they ask to provide context or analysis, and those people remain overwhelmingly male.

You can help to remind journalists that diverse sources are a hallmark of quality journalism. Please let the news outlets you rely on know you're paying attention. Click on the logos below and encourage them to track the gender of their sources for more democratic conversations.

Informed Opinions' Gender Gap Tracker measures the ratio of female to male sources quoted in online news coverage across some of Canada's most influential national news media. By default, the past 7 days of analyzed media coverage are displayed.

You can adjust the date range using the slider below, selecting the start date from the left, and end date from the right. The charts will auto-refresh once you have chosen your dates. Hovering your cursor over components of the two graphs will show the number and percentage of sources counted during the selected date range.

No data for selected date range.

Ratio of male and female sources by news outlet

Aggregate ratio of male and female sources

Media measured by the Gender Gap Tracker are listed below. Click on the logo of the news outlets you rely on to encourage them to start tracking the gender of their sources in pursuit of more democratic public conversations. Include your full name in the email (no other identifiers needed) to ensure your voice gets heard.

Attention Journalists:

Diverse, qualified women sources who are ready to say "yes" to interview requests, or refer you to others able to offer context and analysis, are easy to find in our database. Bookmark this link to increase your ability to more effectively reflect the insights of all Canadians.

Are you a researcher interested in the data? We'd be delighted to share with you. Fill out this form and we'll be in touch.

Click here to learn more about the methodology behind the Gender Gap Tracker.